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Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour (Reforge)

Duration: 01:29:11
August 17, 2025
  • Brian predicts a new distribution platform, likely centered around Chat GPT, will emerge in the next six months, offering a growth opportunity for companies.
  • Incumbents can copy ideas faster, orgainc distribution has declined, and AI has increased the competition, but companies can get escape velocity faster than before if they can get on to emerging distribution platforms quickly.
  • Companies need to play the new distribution game by placing focused bets and integrating with platforms like Chat GPT while anticipating the inevitable closure and monetization phase to strategically exit before it's too late.